Energy Reduction Coalition Joins SEFA to Accelerate Market Uptake of Bankable Energy Efficiency Solutions
Brussels, 1 December 2025
The Sustainable Energy Finance Association (SEFA) is pleased to welcome the Energy Reduction Coalition (ERC) as its newest member, further strengthening Europe’s collective effort to scale energy efficiency investment and remove barriers to the adoption of sustainable technologies.
ERC was founded to accelerate the deployment of energy-efficiency technologies by addressing the fundamental financial and organisational obstacles that prevent organisations from implementing cost-saving and sustainable solutions. Many businesses recognise the value of reducing energy waste, lowering costs, and improving environmental performance, yet remain constrained by capital expenditure limits, debt restrictions, and risk concerns. These barriers often lead to impactful projects being delayed or abandoned altogether. To resolve this challenge, ERC has developed a unique financial and technical model that eliminates upfront costs, removes risk, and opens the door to a new market of bankable, results-driven energy-efficiency projects.
“We are delighted to welcome the Energy Reduction Coalition to SEFA,” said John O’Rourke Chairman of the Board, SEFA. “Their pioneering approach to removing financial barriers and bringing scalable, risk-free efficiency projects to market aligns perfectly with SEFA’s mission to accelerate investment into sustainable energy across Europe.”
“Energy efficiency projects are bottlenecked not because of a lack of technology or investment capital” said Carl Walsh, Founder and President of ERC “But because current procurement structures do not direct risk capital where it is most beneficial. In partnership with SEFA, ERC can address the current financial constraints and risks to all stakeholders, enabling organizations to take action today, not years from now. Together, we can unlock bankable projects at scale and ensure that cost-saving, climate-positive solutions become rapidly accessible to every organization that needs them.”
ERC’s membership will contribute to SEFA’s growing community of organisations working to close the investment gap, strengthen the business case for energy efficiency, and support the delivery of Europe’s climate, competitiveness, and social objectives.
About About the Energy Reduction Coalition (ERC)
The Energy Reduction Coalition was created to accelerate the adoption of energy-efficiency technology by removing capital expense budget, debt restriction, and risk barriers. Its unique solution reduces waste and opens a new market for bankable energy efficiency that benefits end users, investors, and the environment alike. Drawing on deep expertise in accounting standards and financial risk mitigation, ERC addresses the root issues of energy finance to enable faster, more effective deployment of sustainable technologies.
About SEFA
We are a Brussels-based non-profit organisation advancing the financing and deployment of sustainable energy solutions across Europe’s built environment. Through advocacy, research, training and cross-sector collaboration. SEFA connects policymakers, investors, project developers, and technology providers to accelerate progress toward a net-zero economy.
For more information about SEFA and the ERC, please contact Telvin Kulecho, Communications and Membership Officer, telvin@sefaeu.org